Sheraz Ali

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SHERAZ ALI / MARKETING CONSULTANT

I help companies grow through content, social media, and better distribution.

Bring me in to shape your marketing strategy, manage your social media, or work alongside your team on execution. I work as an independent consultant and contractor, with the scope built around what your business needs.

Selected Work

SELECTED WORK

Building Stock Sharks from the ground up

Stock Sharks is the finance media platform I founded and grew to a combined audience of more than 2 million across social platforms. Along the way, it reached 74 million views in a single month.

My role

As founder and marketing lead, I work across content strategy, financial research, short-form video, newsletters, and distribution. I also work directly with publicly traded companies on media coverage campaigns that bring their stories to retail investor audiences.

The approach

A financial story needs a clear angle and a reason for someone to care. My work is to find that angle, shape it for the audience, and choose the right way to deliver it. That can mean a short video, a deeper research piece, or a newsletter that gives the story more context.
The formats change across platforms. The focus stays on making the content useful, recognizable, and worth coming back to.

What I bring to your business

I bring that experience to companies that need a clearer message, a stronger social presence, and a practical plan for creating and distributing content. We start with your audience and commercial goals, then build the work around them.

Discuss Your Marketing Needs

Services

HOW I CAN HELP

The marketing help your business needs

You might need someone to run your social media, sharpen your content, or bring direction to a wider marketing effort. I can work alongside your existing team or take responsibility for an agreed part of the work.

Social Media Management

Give your channels a clear direction and a consistent publishing rhythm. I help plan the content, guide the creative, manage delivery, and use performance insights to improve what comes next.

INCLUDED WORK

Channel strategy and content calendars

Content direction, captions, and short-form concepts

Publishing workflows and community engagement

Performance reviews and ongoing improvements

Content and Growth Strategy

Make it easier for the right people to understand your business and see why it matters. I help clarify the message, develop content ideas, and plan how those ideas reach your audience.

INCLUDED WORK

Audience research and positioning

Content themes, formats, and editorial planning

Distribution across relevant channels

Review of the path from attention to inquiry

Fractional Marketing Leadership

Bring an experienced founder into your marketing conversations and day-to-day priorities. I help set direction, coordinate the people doing the work, and keep campaigns connected to the goals of the business.

INCLUDED WORK

Marketing priorities and campaign planning

Coordination with your team and external partners

Creative direction and feedback

Reporting, decisions, and next steps

Every engagement has a defined scope. We agree on responsibilities, deliverables, and how we will measure progress before work begins.

Experience

Stock Sharks

Canada & USA • 2021 - Present

Founder & Marketing Lead

Built a finance media platform from scratch to 2M+ combined audience across six platforms. 74 million views in a single month. Produce daily content — long-form research, short-form video, newsletters — covering public equities, market narratives, and emerging sectors. Work directly with publicly traded companies to design and execute media coverage campaigns that put underfollowed stories in front of engaged retail investors. It's pretty fun.

Aleena Homes

Canada & USA • 2013 - Present

Founder & Developer

Acquire, renovate, and develop residential properties across Canadian and U.S. markets. Handle the full cycle — sourcing, design, project management, and disposition. Built the brand's visual identity and marketing pipeline from the ground up, using content and targeted outreach to generate consistent deal flow without relying on traditional brokerage channels. I do not find it very fun, but I have been doing it for a long time and I have gotten pretty good at it.

Sheraz Ali Group

Canada • 2013 - 2024

Founder & Sales Lead

Ran a high-volume residential real estate practice for over a decade. Built the business on direct client acquisition, negotiation, and repeat referral. Closed hundreds of transactions. Transitioned out of active sales to focus on media, marketing consulting, and building systems that scale beyond one person's capacity. I never really enjoyed the sales side of real estate. But over time, I learned a lot about homes, renovations, neighborhoods, pricing, and what people actually want. It also gave me valuable relationships and access that helped me build other businesses in related industries.

Education

Independent Education & Applied Learning • 2010 - Present

Business, Marketing & Financial Markets

Pursued a self-directed path focused on real-world application, studying business, marketing, and financial markets through consistent daily learning. Read 80+ books annually and maintain a disciplined routine of podcasts and market analysis, applying insights directly to business building, audience growth, and investment strategies across multiple ventures.

Skills

Marketing

Growth Marketing & Distribution Strategy

Team Building

Coaching

Branding and Creativity

Lead Generation Systems

Deal Sourcing & Opportunity Creation

Scale

Distribution Design

Most brands publish and hope. I build the distribution system behind what gets seen — the formats, the timing, the platform-specific logic, the feedback loops that tell you what's working and why. That system is how you go from posting to reaching 74 million views in a month.

Design & Conversion

Every touchpoint your company has is either moving someone closer to a decision or losing them. I map the full journey — website, email, ads, landing pages — and tighten each step until the data confirms it's working.

Production & Distribution

Content without a distribution plan is a hobby. I develop the editorial calendar, the video concepts, the scripting frameworks, and the release cadence — all designed so each piece pulls its weight across platforms. The goal is a body of work that builds on itself, not a feed full of one-offs.

Influencer & Partnership Campaigns

I identify, vet, and coordinate the right voices to amplify your brand — not the biggest names, the right names. Every partnership is measured against real engagement, real audience overlap, and real return.

Paid Media & Budget Strategy

I work within the marketing budget you already have and make it perform like it's three times the size. Platform selection, creative testing, audience segmentation, retargeting — all executed with the precision of someone who treats your money like their own.

Communications & Agency Coordination

Most companies have a marketing team saying one thing, a PR firm saying another, and an IR team somewhere in between. I sit in the middle and align all of it — messaging, timing, tone — so the outside world hears one coherent story instead of three competing ones.

Alignment

Apply & Discovery

You book a call. We talk about your company, your market, your current marketing spend, what's working, what's bleeding money, and what the real goals are. Not vanity metrics — real outcomes. If we're a fit, I send a proposal within 48 hours.

Strategy & Integration

I build your full marketing architecture — channels, funnels, content strategy, paid media plan, influencer map, and IR coordination. Then I integrate with your team. I'm in your Slack. I'm on your calls. I'm at your office once a month. I'm not a consultant watching from the sideline — I'm your marketing department.

Execute & Optimize

We launch. I manage the budget, run the campaigns, coordinate with any external partners, and optimize every single week based on real data. You don't wonder where your marketing dollars went. You watch them work.